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Businesses pay a considerable amount of money when acquiring new customers. This metric is the “cost per acquisition” or CPA. It factors in everything from ad spend to product packaging. As you can imagine, acquiring a customer gets costly. Businesses retaining customers still pay the cost per acquisition, but grow margins in the long-term. The
Credit card fraud costs consumers and retailers billions each year. It runs particularly rampant during the holidays. Credit card fraud is the intentional misuse of payment methods in order to steal money or property. If you aren’t taking the right steps, your business can fall victim to fraud. Keep reading for seven tips on preventing
As almost half of Americans now carry almost no cash on them when they go out, those that do fail to have even $50 on them. That means that when it comes to making major purchases from any business, most people, even business owners, will need to use a credit or debit card. If you