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Loyalty Programs for Small Businesses: How to Choose the Perfect One

Businesses pay a considerable amount of money when acquiring new customers. This metric is the “cost per acquisition” or CPA.  It factors in everything from ad spend to product packaging. As you can imagine, acquiring a customer gets costly. Businesses retaining customers still pay the cost per acquisition, but grow margins in the long-term.  The

7 Top Tips on Preventing Credit Card Fraud For Your Business

Credit card fraud costs consumers and retailers billions each year. It runs particularly rampant during the holidays. Credit card fraud is the intentional misuse of payment methods in order to steal money or property. If you aren’t taking the right steps, your business can fall victim to fraud. Keep reading for seven tips on preventing