Kelly Price of Kelly Price & Company: Women Who Move The City

Meet Kelly Price, Broker and Owner of Kelly Price & Company.

May 31, 2022

Orlando Magazine Staff,

KELLY L. PRICE

Broker & Owner | Kelly Price & Company

“On the road to success, you must lead with passion and purpose,” says Kelly Price, the powerhouse broker who has dominated the Central Florida real estate market for more than 30 years. Renowned for her razor-sharp instinct, love of community, and exuberant flair, Kelly is an entrepreneurial icon. Her boundary breaking career continues to raise the bar for Orlando real estate professionals.

In a world where white glove service is often promised but rarely delivered, Kelly has redefined the client experience within the real estate industry. In 2002, she founded her brokerage, Kelly Price & Company, on the core principles of “integrity, loyalty, and unwavering enthusiasm.” Since then, her fi rm has dominated the local real estate market, amassing more than $2.9 billion in residential sales and helping over 7,000 Central Florida families achieve their real estate goals.

“My secret to success is simple,” says Kelly. “Surround yourself with the very best team, trust them, and empower them.” From the very beginning, Kelly has emphasized the importance of trust, transparency, and confidence in the competitive real estate market. Distinguished by their exceptional, personalized service and record-setting results, Kelly’s team of talented, top- producing agents deliver time and time again.

But for Kelly, it’s not just about selling homes and breaking records. It’s about creating relationships, fulfilling dreams, and giving back to her community. Kelly has lived in Winter Park since she was 12-years-old. She graduated from Winter Park High School, the University of Florida, and Crummer Graduate School of Business at Rollins College. Despite the demands of her business, Kelly remains a dedicated ambassador and local advocate, proudly supporting the real estate and livelihood of where she calls home through civic and philanthropic endeavors.

“The challenge in real estate, like it is in life, is not about being good, it’s about always striving to be better—to keep moving forward and to help others along the way.”